Helping Baby Brands Grow Across Romania and South Eastern Europe

Three Blocks Alternating

For over two decades, we’ve been dedicated to one mission: building the most effective bridge between producers and retailers, delivering quality baby products that bring satisfaction to parents and joy to children.

Our story began in Romania more than 20 years ago, and over the last decade we’ve grown to serve the entire South Eastern Europe region — from Romania to Serbia, from Moldova to Albania.

We are more than a distributor — we are a committed, experienced team with a current average tenure of 8+ years, united by our clear mission.

Over the 20 years, we’ve proudly:

Partnered with 100+ independent
and national retailers

Fulfilled 100,000+ B2B orders
with precision and care

Represented 10+ globally recognized producers and brands

Brought quality products to over 650,000 happy parents

Our story is built on trust, long-term relationships, and a passion for making life better for families — one delivery at a time.

Roxana Ionita
Marketing

Roxana Osman
Sales

Mirela Zamfir
Sales

Valy Alexa
Sales

Alex Petrovici
Business Development

Arman Arzumanyan
Business Development

Elena Carbunaru
Logistics

Anca Marciuc
Administration & Finance

Belief

We care about the future and we try to give our children the best start for a new life.

Since 2004, when 9luni was founded, this was our belief and everything we do revolves around it.

About us

2004

Foundation of 9luni in Bucharest, Romania

2007

Establishing the vision and designing 9luni as a company dedicated to parents & children

2010

Consolidating portfolio with worldwide famous brands Peg Perego and Tommee Tippee

2012

Starting 9luni Parenting Seminars as a service that offers parents the opportunity to learn and to access relevant content

2013

Launching 9lunishop.ro the company’s own e-shop

2015

Starting to develop business at regional level, covering the whole South-Eastern Europe

People

9luni is build by people who are commited to our belief and carry the skills, experience and vision to put it into practice.

Roxana Ionita

Marketing

Senior marketer with experience in launching brands, designing materials, and market planning, Roxana has proved a solid and stable team member for 9luni through the years.

Roxana Osman

Sales

Highly skilled salesperson, Roxana has more than 10 years background with juvenile products in retail sales, account management, service and aftersales.

Dr. Cristina Ianuc

Medical Consultant

Doctor, IBCLC Lactation Consultant, Perinatal Educator & Psychotherapist, Cristina is an expert in pre and postnatal science also holding relevant business and managerial experience.

Prof. Gabriel Radu

Audit & Finance Consultant

University Lecturer, PhD, former Chairman of the Chamber of Financial Auditors of Romania, Gabriel is a top profile in everything related to accounting, audit and finance.